year
2023 spring
sector
product design
duration
5 weeks
discipline
concept design
industrial design
J Brand is a wearable design brand with a sprit of transmission
as its bond. With its simple structure and pure colors. J Brand
helps people with passion in their hearts to embody their
attitudes with meeting the purest needs of wearing.
gensis delicate absolute
intro
The embroidered uniform guard was the iimperial secret police that served the emperors of the ming dynasty in china.
the guard was founded by the hongwu emperor in 1368 to serve
as his personal bodyguards. in 1369 it became an imperial military body. they were given the authority to overrule judicial proceedings in prosecutions with full autonomy in arresting. interrogating and punishing anyone, including nobies and the emperor's relatives.
problem
in this era of rapid development, the mentality of young people began to become distorted with the increase in pressure, people began to slowly reduce their efficiencyand loyalty, relying on technology that can do almost everything to live in the world. where is our purest belief ?
so, there it is
jinyiwei was the secret service agency of the ming dynasty, representiing loyalty, efficiency, speed, and exquisiteness. as a modern person, espeecially as a designer, i believe these are precious qualities that must be upheld. this collection will be presented as my personal brand, incorporating some modern fashion elements to convey the precious beliefs of loyalty, efficiency, speed, and exquisiteness.
inspiration & mood board
SKETCH
concept 1: celebration
concept 2: immediate reaction
concept 3: umbre
