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YEAR
FALL 2024
SECTOR
PRODUCT DESIGN
DURATION
6 DAYS
DISCIPLINE
CONCEPT DESIGN
SOFTWARE
PROCREATE
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
" CAN YOU DESIGN A PAIR OF RUNNING SHOES FOR ANTA IN A WEEK ?"
---------- ANTA PRODUCT MANAGER
“OK, I NEED TO CALM DOWN & FINISH THIS PROJECT IN A FEW DAYS. SHOW THE GREAT ENERGY OF YOUNG PEOPLE LIKE MYSELF!”
BUT...
"HOW TO TAKE THE INDOMITABLE RESILIENCE OF YOUTH & EXPRESS IT IN A PAIR OF RUNNING SHOES?"
About ten years ago, I had experienced a huge ankle fracture in sports, and when I was wheeled into the hospital, the doctor told me that because of my young age, my bones were more resilient and didn't break as much as they would if I were older, but rather bent. And the recovery time would be faster, which was the first time I realized the wonder of young bones.
57.33%
According to the survey, the running crowd among young people aged 16-24 accounts for about 57.33%. Compared with the highest percentage of other types of sports, this has become the most mainstream sports program among young people. Among these runners, the vast majority enjoy the extraordinary feeling brought by the speed of youth.
100%
Today's young people are 100% resilient and determined to break through, both on the track and in self-training. This spirit inspires all those who are drifting in the concrete and steel.
57.33% YOUNG RUNNER CROWD
+
100% RESILIENCE & DETERMINATION TO DEFY SETBACKS
=
Older bones are less resilient
Young people's bones are resilient
YOU WERE BORN WITH A GIFT.
The bones of young people are more flexible and resilient than those of older people. They are also lighter in weight, making them more flexible during running. The advantage of running without extra weight also avoids the potential risk of injury to young people's bones due to the weaker force of gravity.
This is a pair of carbon running shoes designed for young runners between 16-24 years old, providing stable grip and explosive power for advanced training and middle and long distance training. The indomitable toughness and unconquerable spirit of young people give this pair of shoes a mission of life and existence, and also shows the importance of Anta's attention to youth and development.
SPEED
PRESERVATION
NOW LET'S BACK TO THE FORMULAS WITH SOLUTION.
57.33% YOUNG RUNNER CROWD
+
SPEED: Midsole rebound feedback + outsole grip
100% RESILIENCE & DETERMINATION TO DEFY SETBACKS
=
PRESERVATION: Carbon plate construction + upper wrap
BENCHMARK + MARKET POSITIONING CHART
MOODBOARD
Inspired by the double-layer logo stack, the large logo on the bottom layer is integrated into the entire shoe, incorporating structure while differentiating between the forefoot and midfoot. The logo is integrated into the structure of the shoe, differentiating the forefoot from the midfoot.
IDEATION
TECHPACK
RENDERING
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